ESPN Chimes in Regarding November Nine Concept
It looks like the November Nine concept is here to stay. Although ratings fell slightly over last year’s, ESPN was not all that surprised with the outcome of ratings. According to Doug White, ESPN’s senior director of programming and acquisition:
“Look, the attention that Phil was getting — E:60, the cover of ESPN The Magazine — this is part of everyone’s effort to grow the sport. We’re all trying our hardest to get these players out into the ‘mainstream,’ to become recognizable to sports fans. I thought this year was one of the best concerted efforts that we’ve all had to try to do that, so I wasn’t disappointed. I was very happy, as far as ESPN goes. I was very happy with our efforts, in some way, to introduce Phil to the general sports public.”
The overall ratings for the season were up slightly, up 7% in viewership and 9% in total households. According to White, “I was happy that we ended the season up, overall. We had a terrific year.” “We were up in all of our major demographics, which is fantastic.”
An official announcement has not been made regarding next year’s final table, but from the sound of things, don’t surprise to see a return to the same format.
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